Privacy Policy

Effective Date: 27-06-2026

Website: https://macroutc.com/

Contact: editor@macroutc.com

MacroUTC (“MacroUTC,” “we,” “our,” or “us”) is committed to protecting your privacy and being transparent about how we handle your personal information.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have — when you visit or use https://macroutc.com/ (the “Website”), including its articles, comment sections, newsletter, user accounts, contact forms, and any other features.

By accessing or using the Website, you agree to the practices described in this Privacy Policy.

1. About MacroUTC

MacroUTC is an independent online news and blog platform covering economics, finance, and politics. Our Website includes editorial content, user account functionality, a community comment section, a newsletter subscription service, contact forms, and third-party advertising.

We collect and process certain information to operate the Website, improve the user experience, deliver our newsletter, and comply with applicable laws.

2. Information We Collect

We collect information in two main ways: information you provide directly to us, and information collected automatically when you use the Website.

2.1 Information You Provide

Account Registration When you create an account on MacroUTC, we may collect:

  • Your name or chosen display name
  • Email address
  • Password (stored in encrypted form)
  • Any additional profile details you choose to provide

Comments When you submit a comment on an article, we may collect:

  • Your display name or username
  • Email address (used for verification or moderation purposes; not publicly displayed unless you choose)
  • The content of your comment
  • IP address (for spam prevention and moderation)

Newsletter Subscription When you subscribe to the MacroUTC newsletter, we collect:

  • Your email address
  • Subscription preferences (if applicable)

Contact Forms When you contact us through our inquiry or contact form, we collect:

  • Your name
  • Email address
  • The content of your message or inquiry

Affiliate Interactions If you click on affiliate links on our Website, we may receive confirmation that a click or purchase occurred. We do not directly collect your payment or financial information through these interactions.

2.2 Information Collected Automatically

When you visit MacroUTC, we and our third-party service providers may automatically collect non-personal and technical information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Language preferences
  • Referring website or page
  • Pages visited on MacroUTC
  • Time spent on pages
  • Date and time of visits
  • Clickstream data and navigation behavior
  • General geographic location (city or country level, derived from IP)

This information helps us understand how the Website is used, improve performance, and detect abuse or security threats.

3. How We Use Your Information

We use the information collected for the following purposes:

Operating the Website

  • Creating and managing user accounts
  • Enabling community comments and discussions
  • Processing and responding to contact form inquiries
  • Delivering and managing newsletter subscriptions via Hostinger Reach

Improving Our Content and Services

  • Analyzing reader behavior, popular content, and traffic patterns
  • Optimizing Website performance and user experience
  • Understanding audience interests to guide editorial decisions

Security and Integrity

  • Detecting and preventing spam, fraud, and abuse
  • Moderating comments and enforcing our community guidelines
  • Protecting user accounts and Website infrastructure

Advertising

  • Serving advertisements through Google AdSense and related advertising partners
  • Allowing third-party advertisers to deliver personalized ads based on your browsing behavior

Legal and Compliance

  • Complying with applicable laws and regulations
  • Responding to valid legal requests or government inquiries
  • Protecting our legal rights and the rights of our users

We do not use your personal information for purposes incompatible with those described above without your consent.

4. Children’s Privacy (COPPA Compliance)

MacroUTC is accessible to general audiences, including younger readers who may browse our editorial content.

However, features that require personal information — including account registration, commenting, and newsletter subscription — are not intended for children under the age of 13 without verifiable parental or guardian consent.

We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information without appropriate parental consent, we will take steps to delete that information promptly.

Parents and guardians: If you believe your child has submitted personal information on MacroUTC without your consent, please contact us immediately at editor@macroutc.com and we will investigate and take appropriate action.

Children under 13 may browse and read publicly available articles on MacroUTC without submitting any personal information.

5. Cookies and Tracking Technologies

MacroUTC and its third-party partners use cookies and similar tracking technologies to operate and improve the Website.

Types of Cookies We Use

Essential Cookies Required for core Website functions such as user login sessions, account authentication, and security. These cannot be disabled without affecting Website functionality.

Analytics Cookies Used to understand how visitors interact with MacroUTC — including which pages are most visited, how long users stay, and where traffic originates. These help us improve our content and Website performance.

Advertising Cookies Used by Google AdSense and other advertising partners to serve relevant advertisements based on your browsing behavior on MacroUTC and other websites. These may include the Google DART cookie.

Functional Cookies Used to remember your preferences, such as language settings or newsletter dismissal status.

Managing Cookies

You can disable or manage cookies through your browser settings. Please note:

  • Disabling essential cookies may prevent you from logging in or using certain features.
  • Disabling advertising cookies will not remove ads but may make them less relevant.

You may also opt out of personalized Google advertising at any time via Google Ads Settings.

6. Google AdSense and Advertising

MacroUTC displays advertisements served by Google AdSense and may display ads from other third-party advertising partners.

Google AdSense may use cookies — including the DART cookie — and similar technologies to serve ads based on your visits to MacroUTC and other websites across the internet.

Through these technologies, Google and its advertising partners may collect:

  • Browsing behavior across websites
  • Device and browser information
  • Advertising interaction data
  • Approximate geographic location

We are not responsible for the data practices of Google or other advertisers. We encourage you to review Google’s Privacy Policy and Google’s Advertising Privacy controls at:

  • https://policies.google.com/privacy
  • https://adssettings.google.com/

Invalid Ad Interactions Users are prohibited from clicking on advertisements artificially or encouraging others to do so. Fraudulent ad interactions may result in account suspension and/or restricted access to the Website.

7. Analytics and Tracking Tools

MacroUTC uses the following analytics services to understand and improve Website performance:

Google Analytics

We use Google Analytics to collect and analyze information about how visitors use our Website. Google Analytics may collect:

  • IP address (anonymized where applicable)
  • Browser and device information
  • Pages visited and time spent
  • Traffic sources and navigation paths
  • User engagement metrics

Google Analytics data is processed by Google in accordance with Google’s Privacy Policy. You may opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.

Microsoft Clarity

We use Microsoft Clarity, a behavioral analytics tool provided by Microsoft, to better understand how users interact with MacroUTC. Microsoft Clarity may collect and record:

  • Mouse movements, clicks, and scrolling behavior
  • Session recordings and heatmaps
  • Page interaction data
  • Device and browser information

This information helps us identify usability issues, improve page layouts, and enhance the reading experience. Microsoft Clarity does not collect personally identifiable information such as names or email addresses.

You can review Microsoft’s privacy practices at: https://privacy.microsoft.com/en-us/privacystatement

You may opt out of Microsoft Clarity data collection by enabling “Do Not Track” in your browser settings or by using a browser extension that blocks tracking scripts.

Bing Webmaster Tools

MacroUTC uses Bing Webmaster Tools, provided by Microsoft, to monitor and improve our Website’s performance in Bing search results. This tool helps us understand:

  • Search traffic and keyword performance
  • Crawl activity and indexing status
  • Site health and technical SEO issues

Bing Webmaster Tools primarily provides search performance data at an aggregate level and is not used to track individual user behavior on the Website. For more information, visit: https://privacy.microsoft.com/

8. Newsletter — Hostinger Reach

MacroUTC uses Hostinger Reach to manage and deliver our newsletter to subscribers.

When you subscribe to our newsletter:

  • Your email address and subscription preferences are stored and processed by Hostinger Reach.
  • Hostinger Reach may track email open rates, click-through rates, and other engagement metrics to help us improve our newsletter content.
  • Your information is shared with Hostinger Reach solely for the purpose of delivering the MacroUTC newsletter.

We do not sell subscriber email addresses to third parties.

Unsubscribing You may unsubscribe from the MacroUTC newsletter at any time by:

  • Clicking the “Unsubscribe” link in any newsletter email, or
  • Contacting us at editor@macroutc.com

Upon unsubscribing, your email address will be removed from our active mailing list within a reasonable time.

For information on how Hostinger Reach handles subscriber data, please review Hostinger’s Privacy Policy.

9. Affiliate Links

MacroUTC may contain affiliate links to third-party products, services, or websites. When you click on an affiliate link and complete a qualifying action (such as a purchase), we may receive a commission at no additional cost to you.

Regarding affiliate links:

  • Affiliate partnerships do not influence our editorial content or recommendations.
  • We disclose affiliate relationships on relevant pages or articles in accordance with applicable guidelines.
  • We do not directly collect your payment or financial information through affiliate links. Any transactions occur on the third-party website, which is subject to their own privacy policy.
  • We are not responsible for the privacy practices of third-party affiliate websites.

10. User Accounts

When you register for an account on MacroUTC, your registration information (name, email, and encrypted password) is stored securely.

Account data is used to:

  • Authenticate your identity when you log in
  • Enable you to participate in the comment section
  • Manage your communication preferences
  • Maintain security and prevent unauthorized access

You may request the deletion of your account and associated personal data at any time by contacting editor@macroutc.com.

11. Comments

Comments submitted on MacroUTC are visible to other users and the general public. Please do not include sensitive personal information in your comments.

We retain comment data for as long as the associated article remains published. Moderators may edit or delete comments that violate our community guidelines.

If you would like a specific comment removed, contact us at editor@macroutc.com.

12. Sharing of Information

We do not sell your personal information to third parties.

We may share information in the following limited circumstances:

Service Providers We share information with trusted third-party service providers who help us operate the Website, including:

  • Hosting and infrastructure providers
  • Google Analytics (website traffic and behavior analytics)
  • Microsoft Clarity (behavioral analytics, heatmaps, and session recordings)
  • Bing Webmaster Tools (search performance monitoring)
  • Hostinger Reach (newsletter delivery)
  • Google AdSense and advertising partners

These providers are permitted to use your information only to provide services to MacroUTC and are required to maintain appropriate data security standards.

Legal Requirements We may disclose information when required by law, court order, or valid government request, or when necessary to protect the rights, safety, and security of MacroUTC, its users, or the public.

Business Transfers In the event of a merger, acquisition, or sale of MacroUTC’s assets, user data may be transferred as part of the transaction. We will notify users of any such change through a notice on the Website.

With Your Consent We may share your information for other purposes with your explicit consent.

13. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Specific retention guidelines:

  • Account data: Retained for as long as your account is active. Deleted upon account deletion request within a reasonable timeframe.
  • Comment data: Retained as long as the article is published or until a deletion request is received.
  • Newsletter subscriber data: Retained until you unsubscribe or request deletion.
  • Contact form submissions: Retained for a period sufficient to respond to your inquiry and for a reasonable period thereafter for record-keeping.
  • Analytics data: Retained in accordance with the data retention settings of Google Analytics, Microsoft Clarity, and Bing Webmaster Tools.
  • Advertising data: Managed and retained by Google AdSense and advertising partners per their policies.

14. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, loss, misuse, or disclosure.

Security measures may include:

  • Encrypted password storage
  • Secure HTTPS connections
  • Access controls on user data
  • Regular security monitoring

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and encourage you to use strong passwords, keep your login credentials confidential, and be cautious when accessing MacroUTC on public networks.

15. International Users

MacroUTC serves a global audience. If you access our Website from outside the country in which our servers are located, your information may be transferred to and processed in a different jurisdiction with different data protection laws.

By using MacroUTC, you acknowledge and consent to this transfer where permitted by applicable law.

16. Your Privacy Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

General Rights (Available to All Users)

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to legal and operational limitations.
  • Withdraw Consent: Withdraw consent to marketing communications or newsletter subscriptions at any time.

For European (EEA/UK) Users — GDPR Rights In addition to the above, EEA and UK users may have the right to:

  • Restrict or object to certain types of processing.
  • Request data portability (receiving your data in a structured, machine-readable format).
  • Lodge a complaint with your local data protection authority.

The legal bases on which we process your data include: your consent, performance of a contract (account services), legitimate interests (analytics, security, editorial operations), and compliance with legal obligations.

For California Users — CCPA/CPRA Rights California residents may have the right to:

  • Know what personal information is collected and how it is used.
  • Request deletion of personal information.
  • Opt out of the sale of personal information (we do not sell personal information).
  • Non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us at editor@macroutc.com. We may verify your identity before processing requests.

17. Third-Party Links

MacroUTC articles and pages may contain links to third-party websites, publications, or resources referenced for informational purposes.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

18. Editorial Content Disclaimer

The economics, finance, and political content on MacroUTC is provided for general informational and educational purposes only. We do not provide financial advice, investment advice, legal advice, or professional services of any kind.

MacroUTC is not responsible for any decisions made based on content published on the Website. We encourage readers to consult qualified professionals for advice relevant to their individual circumstances.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Website features.

When we make material changes, we will:

  • Post the updated Privacy Policy on this page with a revised effective date.
  • Where appropriate, notify registered users via email or a notice on the Website.

Continued use of MacroUTC after changes take effect constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

20. Force Majeure

MacroUTC shall not be responsible for any failure to protect or retain data caused by events beyond our reasonable control, including cyberattacks, natural disasters, internet outages, power failures, or actions by government authorities.

21. Consent

By accessing or using MacroUTC, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein.

If you do not agree with this Privacy Policy, please do not use the Website.

22. Contact Us

For any privacy-related questions, requests, or concerns — including requests to access, correct, or delete your personal information — please contact us:

MacroUTC Website: https://macroutc.com/

Email: editor@macroutc.com

We aim to respond to all privacy-related inquiries within a reasonable timeframe.

MacroUTC is committed to transparency, editorial integrity, and protecting the privacy of our readers worldwide. Thank you for trusting us with your information.